Recently we ventured out to the Eurobike trade show in Germany, which was a new and interesting experience for us. It was a real eye-opener to some of the new technology that’s imminently going to be available to all of us, and the fantastic developments that are being made in the cycling industry (more of those in a later blog).
In addition to some amazing bicycles (with equally amazing price tags!), smart clothing and generally impressive equipment, we were agog at the amount of ebikes now on the market. It’s clearly where the industry sees its main growth area, and you can understand why.
For us, it’s two main reasons. Firstly ebikes offer the perfect solution to keeping fit and mobile, whilst getting a little bit of help when you need it.
Secondly, we’re all aware of the need to consider either giving up our fossil-fuelled motor vehicles or, at the very least, reducing our use of them. Again, ebikes make an obvious choice for replacement. Not all of us are at the peak of physical condition and, even if you are, there will be days when to cycle the commute to work or home seems a little overwhelming(or you dont have the luxury of a shower at the other end!)
Ebikes - with a little bit of compromise and preparation - meet our daily transport needs and are, presumably, far better for the environment both globally and locally. Yes, traditional push bikes are even better on that front, but can ebikes make that transition away from cars that bit easier?
For us, it’s now about thinking which products would make ebike use easier. There’s a potential change of audience/user, and ebikes are built differently to most push bikes, so we’d need to take these factors into consideration.
Are you considering replacing either a car or your pedal cycle with an ebike?What products would you like to see us sell or adapt for ebikes?
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