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Get 10% off all orders over £50. Discount applied automatically at checkout.
Get 10% off all orders over £50. Discount applied automatically at checkout.
Blogger, YouTuber, Instagrammer, club, shop or ambassador? Earn 15% commission on every BTR order you refer.
BTR has been making hi vis waterproof cycling and running kit since 2013. Helmet covers, backpack covers, heavy duty bike covers, jackets, gilets, bike lights and bike bags - all own brand and tested in real UK weather. Rated 9/10 by Road.cc on our flagship jacket and shipped to over 45,000 UK customers
Our affiliate programme is the simplest way to earn from your audience. No stock to hold, no orders to fulfil - you share a link and we handle the rest.
On every order placed through your referral link. Paid monthly via Goaffpro. No cap, no tiers, no small print.
You still earn if someone clicks your link today and buys within the next 28 days. Longer than most high street brands.
Our active range as CSV, JSON or XML (Google Shopping schema) - product names, prices, descriptions, direct image URLs and links. Drop it straight into your site.
On request. Tell us the sizes you need and we'll send the artwork. Product images are free to hotlink directly from our CDN.
Prefer a discount code for your audience instead of (or as well as) commission? Ask and we'll set one up.
Anyone with a genuine audience can apply. We approve every sign up ourselves so each partner fits the brand.
Everything in our active range in three machine readable formats. Drop a URL into your CMS, affiliate importer or site builder and you're done. Refreshed on demand.
Or paste one of these direct URLs into your tool:
https://raw.githubusercontent.com/web3at50/btr-feed/main/affiliate-feed.csv
https://raw.githubusercontent.com/web3at50/btr-feed/main/affiliate-feed.json
https://raw.githubusercontent.com/web3at50/btr-feed/main/affiliate-feed.xml
All product images can be hotlinked directly. Need a different size? Append ?width=400, ?width=800 or ?width=1200 to any image URL.
Sign up here - takes 2 minutes
Or email bryn@btrdirect.co.uk and I'll set you up personally. Happy to answer questions before you sign up if you'd rather chat first.
Who approves applications?
Bryn (founder). Usually within a day or two. We don't auto-approve so every partner gets a quick look first.
How is commission paid?
Monthly, via our affiliate platform Goaffpro. Paid to whichever account you nominate on sign-up. Tracked by your unique referral link.
What counts as a referral?
Any visitor who clicks your affiliate link and buys on btrsports.co.uk within 28 days.
Can I have a discount code for my audience instead of (or as well as) commission?
Yes - ask and we'll set one up. Some partners prefer to offer their audience a discount, others prefer the cash. Both work.
Is there a minimum audience size?
No. We'd rather work with someone genuinely into the kit who talks to 50 people a month than someone spamming 50,000.
What products can I promote?
Our full active range - helmet covers, backpack covers, bike covers, jackets, gilets, bike lights, bike bags. Everything on the feed.
Do I need a website?
No. An active YouTube channel, Strava following, Instagram, TikTok or email list works just as well - sometimes better.
How do I get banners?
Tell us the sizes you need after you've signed up and we'll send over artwork.
My club is interested - do we use this page?
You can, and clubs are welcome. We also offer member discount codes and raffle prize donations on top of affiliate commission - see the clubs page for those.
I want to stock BTR in my shop - different conversation?
Yes - our trade page covers wholesale pricing and the helmet cover display unit offer. You can still join the affiliate programme alongside stocking.