We have an ongoing conundrum here at BTR, which is how best to size our ladies clothing. Looking in my wardrobe, I have various sizes both in numbers (so 8, 10, 12, etc) as well as S, M, L and even ‘one size’. There’s no consistency and it can even vary when buying from the same retailer.
Which is why we’ve been a little hesitant in making any decisions about ladies sizing. Generally we’ve been using the measurement of the chest, since it’s currently the high vis jackets and gilets it applies to, and these aren’t specifically tailored to the female form. This means the sizing is given in inches. But we know that many of you find it easier to choose a size based on the 8, 10, 12, 14, 16, 18 etc scheme.
We’d love to know how you prefer sizing to be given.
Do you prefer the actual garment to be measured with circumference of chest / waist sizes? That is, for example, size 8-10 is 93cm around the chest.
Or do you like the translation of sizes like XS equals a dress size 8-10 etc?
As you will know it is tricky to say size 10, 12, 14 etc as a size 14 in one shop can be different to a size 14 in another shop!
Based on the female members of the BTR team, Jo usually wears a size 12-14 clothing and the BTR medium sized garments fit her well.
Her friend is a 8-10 and she wears the XS. I am generally a 10-12 and go for small.
So based on this extensive market research (!) we would say the XS is 8-10, the S is 10-12, the M is 12-14, the L is 14-16 and the XL is 16-18.
Assuming this, does that tie in with your measurements given the chest and length sizes on our chart below?
We’d love to get your feedback on sizing and how it would best work for you.
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