Sponsored Athletes - Kit and Support for Charity Runners and Cyclists
We back the people doing the hard miles for good causes.
BTR doesn't have a big cash sponsorship budget but what we do have is kit, discount codes and thirteen years of making hi vis reflective cycling and running gear in the UK. If you're raising money for charity through a run, ride, duathlon, triathlon or any other event where our kit would help, we'd love to hear from you.
Featured athletes
Chelle
Event: GP at Goodwood Motor Circuit Races - Duathlon
When: 5 July 2026
Charity: Rethink
Full story, photo and charity details coming soon.
Taff Jones
Event: Race for Life 2026
When: 3 May 2026
Charity: Cancer Research UK
Hello to friends, family and others kind enough to visit this page,
For those that know / follow me you will know that this is an important event to me and each year I make a point of "dusting off my daps" to take part in the Cancer Research Race for Life - something I have done every year since my first event in 2003!
Race for Life 2026 will be taking place on the 3rd May and Caroline (DQ) & I will once again be joined by local legend George Raven as we line up for a few laps of Bute Park – not to forget Chief Supporters Linda & Teresa who will be cheering us round the course!
This year will mark my 24th consecutive Race for Life event - all done at Bute Park / Cooper's Field, Cardiff as I try and do my little bit to raise awareness & also raise some much needed funds for the fight against cancer.
Your story here?
More athletes joining soon. Scroll down to apply.
What we can offer
- Kit from our range - gilets, jackets, helmet covers, backpack covers, bike lights and accessories. Often drawn from our clearance lines, which lets us be generous.
- Discount code for your supporters -
- Social amplification — a shout-out on BTR's Instagram and Facebook when you wear our kit at your event.
- We don't offer cash - we're a small British brand not a big budget sponsor!
How it works
- Submit the form below with your event, charity and what you're asking for.
- We review every application and reply within a day or two normally
- If we can help we'll confirm the kit, discount code or shout out and get it sorted before your event.
FAQs
Who can apply?
Anyone based in the UK taking part in a running, cycling, duathlon or triathlon event or similar who is raising money for a registered charity.
Do you sponsor teams or just individuals?
Both. If you're applying as a team have one person submit the form and mention the others in your message.
What if you don't have my size?
We'll try. If we can't cover kit we might still offer a discount code for you and your supporters.
Do you give cash?
No we only sponsor in kit, discount codes and social amplification.
How long does review take?
Up to two weeks. We read every application.
Can I apply if my event is more than a year away?
Yes but we prefer events within the next six months so we can plan around current stock.
What do you want from me in return?
A tag on Instagram or Strava if you wear the kit, and a mention or link from your fundraising page if that feels natural. Nothing formal, no contracts, no obligatgion !
Does it matter the charity I am raising for
No it doesnt but on a personal level we love supporting mental health charities as well as hospices